Keynote Speaker at Caswell County Chamber of Commerce Awards Banquet: Simon Jones
The keynote address topic was tourism in rural communities. Speaker Simon Jones advised:
"Determining what are the key selling points of each community and what are unique stories tied to specific areas is very important to setting up a good way to design your tourism package. Igniting visitors' imaginations and curiosity is critical!
"Stories, legends, history, cultures, specific foods, that's what people tell friends and get excited about.
"Why would someone want to come here?"
That is the question he is attempting to determine for Caswell County to make it more attractive to tourism, which will result in more money being spent at local stores.
The Caswell Messenger (Yanceyville, NC) 29 March 2023.
Photograph courtesy The Caswell Messenger.
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